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Attracting 2,000+ high-profile attendees annually for a leading Cloud Summit

Client:

Leading Cloud Provider

Scope:

C-level summit in Milan, engaging cloud and AI decision-makers across EMEA.

Challenge

Drive high-quality attendee sign-ups for the Cloud Technology Summit in Milan, targeting CX executives, line-of-business managers, and IT decision-makers exploring AI and cloud solutions.

Solution

Audience targeting: Developed and segmented a database of key decision-makers aligned with event goals.

Multi-Touch engagement:

Direct mail: Personalized invitations emphasizing AI and cloud insights

Telemarketing: Professional follow-ups to secure registrations and resolve inquiries.

LinkedIn & WhatsApp campaigns: Targeted, tailored messages to boost engagement and confirm attendance.

Seamless execution: Real-time tracking, detailed reporting, and concierge support for smooth attendee experiences.

Outcome

Attendance: V11 brought over 2,000 high-profile attendees each year at the Milan summit since 2022.

Audience quality: Attracted CX executives and IT decision-makers interested in cutting-edge AI and cloud technologies.

Scalable success: Delivered consistent results, strengthening a trusted multi-year collaboration.

Global impact: Supported additional events in London, Dubai, and Milan with tailored strategies targeting C-level attendees.

Key Results at a Glance

Executive Attendees secured annually at the Milan summit since 2022
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Locations supported: Milan (core), with expansion to London and Dubai
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Year-over-year consistency in high-quality registrations and attendee engagement
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