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European Distributor
Partner recruitment, enablement, and lead generation campaign across Italy, targeting cloud, security, and infrastructure solution partners and enterprise end-users.
The distributor needed to recruit and onboard specialized partners across cloud, security, and infrastructure verticals, while tailoring engagement to diverse partner needs. The goal was to strengthen partner networks and generate quality end-user leads, driving measurable growth and deeper engagement in the Italian market.
V11 executed a structured partner marketing campaign with:
High-specialized project management: Effectively managed 40+ partner relationships, delivering tailored marketing strategies.
Strategic partner coordination: Weekly alignment calls, custom scripts, DEM campaigns, and structured reporting.
Multi-channel execution: Integrated digital marketing and telemarketing for maximum engagement.
Real-time optimization: Live tracking and concierge services to enhance lead nurturing and conversion.
The campaign successfully empowered the distributor’s partner ecosystem by:
• Generating over 800 qualified end-user leads within one financial year.
• Delivering leads across key segments including devices, infrastructure, and security.
• Increasing partner engagement and accelerating the sales cycle.
